Zomato Board Approves Name Change To Eternal Ltd, Unveils New Logo

Food and delivery giant Zomato has announced a major corporate rebranding, renaming itself “Eternal”, effective February 6, 2025. The rebranding marks a significant shift in the company’s vision, consolidating its diverse business verticals under one umbrella.

This move comes more than two years after Zomato began using the name “Eternal” internally, signaling a transformation in its business approach. The new identity will bring together its four key divisions, enhancing synergy across operations while retaining the original Zomato brand for food delivery.

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Why is Zomato Rebranding to “Eternal”?

1. Formalizing an Internal Identity

Reports about a potential name change first surfaced in 2022, but Zomato’s CEO, Deepinder Goyal, dismissed them, clarifying that “Eternal” was just an internal codename. However, as the company expanded and diversified, the need for a new brand identity became more evident.

2. Strengthening Business Expansion

The rebranding reflects the company’s evolution beyond food delivery, as it now operates in multiple sectors, including quick commerce, B2B restaurant supplies, and live events. The new name aligns with its long-term growth strategy and investor interests.

3. Investor Confidence in Quick-Commerce Growth

Zomato’s acquisition of Blinkit in mid-2022 was met with skepticism, but the quick-commerce segment has since become a major growth driver. The rebranding highlights Blinkit’s growing role and shifts investor perception towards sustainable, diversified revenue streams.

What Will Eternal Comprise? – The Four Major Business Units

The newly formed Eternal Ltd will oversee four core businesses, consolidating its various services under one parent company.

Business Unit	Description
1. Zomato	The core food delivery and restaurant discovery platform, continuing under the same brand name.
2. Blinkit	The quick-commerce unit, delivering groceries and essentials in minutes, playing a key role in Eternal’s rapid expansion.
3. Hyperpure	The B2B supply chain business, providing restaurants with kitchen essentials, fresh produce, and packaged goods.
4. District	The live events and logistics business, focused on organizing entertainment, concerts, and cultural experiences.

What Will Change for Users and Investors?

For Customers

• The Zomato app will retain its original name, meaning no change in the food delivery experience for users.
• Blinkit, Hyperpure, and District will continue operating under their existing names.

For Investors

• The company’s stock ticker will be updated from ‘Zomato’ to ‘Eternal’, reflecting its diversified operations.
• Investors now see Blinkit and quick-commerce as key drivers of long-term growth, reducing skepticism about the 2022 Blinkit acquisition.