Zomato Partners with Shah Rukh Khan as New Brand Ambassador

In a major brand collaboration, Zomato has officially announced Shah Rukh Khan as its new brand ambassador. The move follows Khan’s appearance in Zomato’s recent “Fuel Your Hustle” campaign, which celebrates the consistent efforts and determination behind individual success stories.

This partnership is designed to inspire millions by linking the power of food with the spirit of persistence — a message that aligns perfectly with both Zomato’s mission and Khan’s personal journey.

Fuel Your Hustle: The Campaign’s Core Message

The Fuel Your Hustle campaign highlights the value of hard work, consistency, and dedication in achieving success. Zomato aims to connect with:

• Individuals who believe in perseverance.
• Communities that view food as fuel for ambition.

By associating with Shah Rukh Khan, Zomato reinforces its commitment to supporting every hustle, whether it’s a long day at work, late-night studies, or the relentless grind of chasing dreams.

Zomato on Choosing Shah Rukh Khan

Sahibjeet Singh Sawhney, Marketing Head at Zomato, expressed why the brand chose Khan for this role:

Shah Rukh Khan’s Perspective

The Bollywood superstar shared his excitement about the collaboration:

Khan’s own career, marked by decades of relentless work and adaptation, parallels Zomato’s rise as a market leader in India’s food delivery and dining sector.

Multi-Platform Presence Across India

This collaboration will see Shah Rukh Khan feature prominently in Zomato’s multi-platform marketing initiatives, which include:

• Television commercials
• Digital marketing campaigns
• Print advertisements
• Outdoor activations across major cities

The goal is to inspire millions of Indians to pursue their dreams with passion and perseverance, while associating Zomato as the go-to platform for fueling that hustle with food.

A Partnership Built on Shared Values

The alliance between Zomato and Shah Rukh Khan is more than a celebrity endorsement — it’s a strategic partnership built on shared values:

• Persistence in achieving goals.
• Innovation in serving people better.
• Emotional connection with audiences across generations.

By leveraging Khan’s influence and Zomato’s extensive reach, this collaboration has the potential to become one of the most impactful brand associations in India’s food and lifestyle sector.