The Board of Control for Cricket in India (BCCI) announced that Adidas will be the new kit sponsor of the Indian team. Adidas will replace Kewal Kiran Clothing Ltd, maker of Killer Jeans, which came in as interim sponsor after the then-sponsor Mobile Premier League Sports (MPL Sports) pulled out of the deal midway.
Adidas is a German multinational corporation that designs and manufactures athletic shoes, apparel, and equipment. The company is headquartered in Herzogenaurach, Germany, and is the largest sportswear manufacturer in the world. Adidas has been involved in cricket for many years, and is the current kit sponsor for the England and Wales Cricket Board (ECB) and the Australian Cricketers’ Association (ACA).
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