Categories: Sports

Adidas named new India cricket team kit sponsor

The Board of Control for Cricket in India (BCCI) announced that Adidas will be the new kit sponsor of the Indian team. Adidas will replace Kewal Kiran Clothing Ltd, maker of Killer Jeans, which came in as interim sponsor after the then-sponsor Mobile Premier League Sports (MPL Sports) pulled out of the deal midway.

Adidas is a German multinational corporation that designs and manufactures athletic shoes, apparel, and equipment. The company is headquartered in Herzogenaurach, Germany, and is the largest sportswear manufacturer in the world. Adidas has been involved in cricket for many years, and is the current kit sponsor for the England and Wales Cricket Board (ECB) and the Australian Cricketers’ Association (ACA).

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The current sponsor, Killer Jeans, will have its contract expire on May 31, after which the Adidas deal will take effect. Prior to Killer Jeans, MPL was India’s kit sponsor. Killer, a clothing brand, took over the kit sponsorship from MPL, which wanted to end its contract, which was set to expire in 2023. For a three-year deal, MPL paid the Indian board 6.5 lakh per match and 9 crores in royalties.
The BCCI is also looking for a new primary sponsor after reports surfaced that the current sponsor, Byju’s, was willing to end its contract before the deadline in November 2023. India will be hosting the ICC Cricket World Cup this year from October-November. With this being the World Cup year, fans could get to see India’s brand-new ODI kit soon.

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Sumit Arora