Airtel Payments Bank has introduced a new security feature called Face Match, leveraging AI to enhance account protection. This advanced tool uses machine learning algorithms to detect potential threats and prompts facial recognition verification when needed.
Face Match analyzes a range of factors including user behavior, transaction patterns, location data, historical information, and device signals. If these elements indicate a potential threat, the system activates Face Match, requiring users to verify their identity via a selfie. This selfie is compared to the original photo taken during account onboarding using facial recognition technology and liveliness checks.
Upon activation, users receive a notification via the Airtel Thanks app to complete the verification process. A successful match allows the transaction to proceed, while an unsuccessful match requires a visit to a nearby banking point for biometric verification.
Anubrata Biswas, MD and CEO of Airtel Payments Bank, emphasized that Face Match represents a significant enhancement in their commitment to secure digital banking. “By employing cutting-edge technology, we can effectively address potential threats while offering a seamless and secure banking experience,”.
The introduction of Face Match addresses concerns related to digital banking security, including conduit account fraud, account takeovers, and money laundering. This proactive measure aims to provide a secure and trustworthy banking environment for Airtel Payments Bank customers.
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