Airtel Payments Bank Partners with Karnataka Bulldozers for CCL 2025

Airtel Payments Bank has announced its partnership with the Karnataka Bulldozers for the Celebrity Cricket League (CCL) 2025, set to begin on February 8, 2025. The collaboration makes Airtel Payments Bank a co-sponsor of the team, aiming to promote safe digital banking among cricket fans across India. This initiative aligns with the bank’s ongoing commitment to strengthening digital security and financial awareness through popular platforms like cricket, which has a vast and engaged audience.

How Does This Partnership Strengthen Digital Banking Awareness?

The association with Karnataka Bulldozers allows Airtel Payments Bank to reach millions of cricket enthusiasts and educate them about secure banking practices. The bank has been at the forefront of digital financial solutions, offering secure and easy-to-use services. By engaging with fans during CCL 2025, the bank aims to reinforce trust in digital transactions, ensuring users understand the benefits and safety measures of online banking.

The Karnataka Bulldozers’ fast-paced and high-energy gameplay complements Airtel Payments Bank’s emphasis on efficiency, security, and seamless digital transactions. This synergy makes the collaboration a strategic move, enabling the bank to create wider awareness about its secure banking ecosystem.

What Do Key Stakeholders Say About the Partnership?

Shilpi Kapoor, Chief Marketing Officer of Airtel Payments Bank, shared her enthusiasm for the partnership, stating:
“We are delighted to partner with the Karnataka Bulldozers for the Celebrity Cricket League 2025. Cricket and entertainment bring millions of Indians together, and many of them use our digital banking services. This association will help us engage with customers more meaningfully and strengthen our connection with audiences nationwide.”

Mayukha Devangi, Chief Operating Officer of Karnataka Bulldozers, also expressed excitement:
“We are thrilled to have Airtel Payments Bank as our co-sponsor for this season of CCL. Their commitment to secure digital-first banking solutions aligns with our values of safety and entertainment. We look forward to a successful season ahead.”

What Initiatives Has Airtel Payments Bank Launched for Digital Security?

The partnership also highlights Airtel Payments Bank’s recent efforts to enhance security in digital banking. In August 2024, the bank introduced ‘Face Match’, an AI-driven facial recognition feature designed to analyze user behavior and transaction patterns for better account security. It also launched the ‘Fraud Alarm’ feature to help users report suspicious activities instantly, ensuring quick action against potential threats. Additionally, the ‘Transparent Banking’ section was introduced to provide customers with clear and easily accessible financial information.

Summary of the news