Amul Ranked as the 3rd Most Valued Brand in India – YouGov India Value Rankings 2025

Amul, India’s leading dairy cooperative, has secured the third position in the prestigious YouGov India Value Rankings 2025, making it the only FMCG brand in the top three. It stands alongside Amazon and Flipkart, reflecting its widespread consumer trust and value-for-money proposition. This achievement highlights the strength of Amul’s cooperative model, ensuring fair pricing for farmers and delivering high-quality, affordable dairy products to Indian households.

Key Highlights of the Ranking

• Amul’s Positioning in the YouGov India Value Rankings 2025
• Ranked 3rd overall among India’s most valued brands.
• The only Fast-Moving Consumer Goods (FMCG) brand in the top three.
• Stands alongside Amazon (1st) and Flipkart (2nd) in the rankings.

Factors Behind Amul’s Success

• Strong Cooperative Model – Supports millions of farmers and ensures fair pricing.
• Affordable, High-Quality Dairy Products – Accessible to consumers across all segments.
• Trust and Brand Loyalty – A household name in India with deep consumer trust.
• Consistent Innovation and Expansion – Continuous product diversification and market penetration.

Amul’s Performance Across Consumer Segments

• No.1 position in Tier-2 cities and among the top three in Tier-1 and Tier-3 cities.
• Ranks 3rd among male consumers and 2nd among female consumers, showcasing its appeal across demographics.

Significance of the Recognition

• Aligns with the International Year of Cooperatives (2025), making the achievement even more special.
• Reinforces Amul’s legacy as India’s most trusted dairy brand.
• Strengthens Amul’s position as a leader in the FMCG industry despite competition from global brands.