Max Bupa Health Insurance, a standalone health insurer, has entered into a bancassurance partnership with Axis Bank, the country’s third-largest private sector bank. This partnership will help provide comprehensive health insurance solutions to Axis Bank’s employees and customers. The tie-up will enable millions of Axis Bank customers across 4,500 plus branches to gain access to quality healthcare solutions through a range of health insurance products offered by Max Bupa.
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Max Bupa Health Insurance will offer indemnity as well as fixed benefit products, and their customisable variants to the diverse customers of the bank across the country. Axis Bank also has an existing health insurance tie-up with Aditya Birla Health Insurance. Bancassurance is a relationship between a bank and an insurance company that is aimed at offering insurance products to the bank’s customers.
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