BharatPe launches digital gold on its platform

A leading merchant payment network, BharatPe has announced the launch of digital gold on its platform. The launch of this new category of fintech product is in line with the company’s commitment to offering the entire gamut of financial products to Small and Medium Enterprises (SMEs).

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Through this latest offering:

• BharatPe’s merchants will be able to buy and sell 99.5 per cent pure 24-carat gold. Merchants can choose to buy in rupees or grams, any time of the day and from anywhere, by using the BharatPe app.
• To facilitate this, BharatPe has also partnered with Safegold, a digital platform that allows customers to buy, sell and receive vaulted gold.
• SafeGold has appointed IDBI Trusteeship Services to protect the interest of merchants with regard to their gold purchases.

Important takeaways for all competitive exams:

• Chief Executive Officer of BharatPe: Ashneer Grover.
• BharatPe Founded: 2018.

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