The Mircha rice variety from West Champaran district of Bihar has recently been granted the GI tag. The grains of this rice are similar in size and shape to black pepper, which is why it is called Mircha or Marcha rice. The rice has a distinct aroma, and its grains and flakes are known for their palatability. The rice is also famous for its ability to produce aromatic chura (rice flakes). When cooked, the rice is fluffy, non-sticky, and sweet with a pleasant aroma resembling that of popcorn. The application for the GI tag was submitted by the Marcha Dhan Utpadak Pragatisheel Samuh, a registered organization of paddy cultivators.
Other agriculture and horticulture products from Bihar that have received GI tags include Zardalu mango, Katarni rice of Bhagalpur, Shahi litchi of Muzaffarpur, Magahi paan of Magadh region, and Makhana of Mithila.
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