On April 3, 2022, the Benarasi Paan, which was featured in Amitabh Bachchan’s famous song “Khaike Paan Benaras Wala,” was granted the Geographical Indication (GI) tag. This means that these products have unique qualities specific to their respective regions. The Benarasi Paan, known for its distinct taste and unique blend of ingredients, has been awarded the GI tag along with three other Varanasi-based products: Banarasi Langda Mango, Ramnagar Bhanta (Brinjal), and Adamchini Rice. The expert Rajinikant, who is a Padma Awardee in GI, has confirmed the designation of these products.
GI status helps in promoting and protecting the unique identity and quality of traditional products from a specific region, and can also help in boosting the local economy by increasing the demand for these products. It’s good to see that the government and organizations like NABARD are working towards promoting and protecting traditional products from different parts of India.
Geographical Indication (GI) tag is a form of intellectual property protection that is used to recognize products originating from a particular geographical area, and which possess qualities or a reputation that are unique to that area. The GI tag indicates that the product has a particular quality, reputation or other characteristic that is essentially attributable to its origin in that region. It helps to protect the unique identity of such products, and to promote their marketing and export. The GI tag is granted by the Geographical Indications Registry, which operates under the Indian Ministry of Commerce and Industry.
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