List of Current Brand Ambassadors in India,
Brand ambassadors play a crucial role in shaping the image of a company or product in the minds of consumers. They are individuals who are hired by companies to promote their brand and endorse their products or services. In India, the concept of brand ambassadors has been around for decades and has become an integral part of marketing strategies for companies across different industries.
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Below is the list of Corporate Brand Ambassadors in India:
Corporate Brand Ambassadors in India | |
| Brand Ambassadors | Product/Brand/Campaign |
| Yash & Wife Radhika Pandit (Actors) | Govt-Aided Mass Marriage Scheme |
| Virat Kohli | Vize, Great Learning, Blue Star, Well Man, Himalaya, Myntra, Google Duo, Mobile Premier League, Amaze(Inverters and Batteries), Puma, Hero MotoCorp, Sun Pharma- Volini, Wrogn, MuveAcoustics, Too Yumm, Audi India, Manyavar, American Tourister Bags, Vicks India, Uber India, MRF Tyres, Remit2India, Philips India, Valvoline |
| Anushka Sharma | Godrej Consumer Products, Skill India Campaign, Cox and Kings, Rupa and Company, Prega News, Standard Chartered Bank |
| Anil Kapoor | Malabar Gold and Diamonds, Spotify |
| Ananya Pandey | Fastrack Perfumes, Lakme |
| Amitabh Bachchan | FirstCry, Kalyan Jewellers, Parker Pen, Lux InnerWear |
| Alia Bhatt | UberEats, Nokia, Vicco, Phillips, Hero Pleasure, Coca Cola, Caprese Bag |
| Akshay Kumar | CavinKare’s Indica, GOQii, TAFE(Tractors and Farm Equipments)Ltd., Road Safety Awareness Campaign, PagarBook, Harpic, Dollar Industries, Kajaria, Policy Bazaar, Dabur Chyawanprash |
| Aditi Rao Hydari, Mithali Raj and Shakti Mohan | L’Oreal Paris |
| Aamir Khan | Phone Pe, Samsung, Datsun India, Vivo |
| Vikas Khanna | IAAC(Indo-American Art Council), Quaker oats, Bergner India |
| Victoria Lopyreva | FIFA World Cup 2018 |
| Varun Dhawan | Skill India Campaign, Emami Navratna Cool, Reebok, Maruti, Sky Bags |
| Suresh Raina | Ghaziabad Municipal Corporation, Swachh Bharat Mission in Ghaziabad, Fantasy Sports Platform Fantain by Book My Show |
| Sunny Leone | Futsal football franchise Kerala Cobras |
| Suniel Shetty | NADA (National Anti-Doping Agency) |
| Diljit Dosanjh | BoAt Speakers |
| Shilpa Shetty Kundra | Bodycare International |
| Shawar Ali | Call mama- Free Calling App from My Country Mobile |
| Shah Rukh Khan | Hyundai, Big Basket, Kent for Security product range, V-Nourish |
| Sara Ali Khan | Vivo ‘S’ Series |
| Sandeep Patil | Indoor Cricket Team |
| Salman Khan | Pepsi, BharatPe |
| Saina Nehwal | Rasna, Edelweiss Group, FlipKart, Sahara, Indian OverSeas Bank, Iodex |
| Rohit Sharma | Spain’s Football League La Liga, Noise, SHARP TV, Trusox India, Nissan Global Ambassador |
| Rishab Pant | Himalaya Drug Company, JSW Steel |
| Ranveer Singh | Manyavar, Okaya Power Group, Flite, Bingo, Llyod, Xiaomi India, Kajaria Ply, Dish TV, Siyaram Silk Mills, Big Muscle, Nerolac, Kotak Mahindra Bank, Thums Up, Make My Trip, Set Wet, Carrera FW, Jack And Jones, Nexa, Ching’s |
| Prithvi Shaw | Navneet Education Ltd, Fanmojo |
| P V Sindhu | Visa (Payment Technology Company) |
| Murali Kartik | Fantasy 11 |
| Mayank Aggarwal | Fast&Up |
| Mandira Bedi | MevoFit |
| Mahendra Singh Dhoni | CARS24, Indian Army, Menswear Brand Indian Terrain, redBus, Sumadhura Group, Mastercard, Bharat Matrimony, Indigo Paints, NetMeds (Online Pharmacy), Gaming platform Dream11, Chocolate Snickers |
| Kriti Sanon | Skincare Brand JOY, Magic Bricks, Fem (Dabur), Whirlpool, BATA |
| Kidambi Srikanth | ITM Group of Institutions |
| Hima Das | Gatorade by PepsiCo |
| Harbhajan Singh | Brune & Bareskin |
| Farhan Akhtar | United Breweries Limited (Kingfisher Ultra) |
| Disha Patani & Chef Sanjeev Kapoor | Washington Apples |
| Dia Mirza | UN Environment Goodwill Ambassador for India |
| Colombian Footballer Yerry Mina | Hero MotoCorp |
| Chef Sanjeev Kapoor | Leonardo Olive Oil, Tata Sampann(spices) |
| Arjun Kapoor | Chelsea FC |
| Katrina Kaif | Lino Perros Bags, Kalyan Jewellers, Educate Girls(Non-Profit Organization), Tropicana, PriyaGold Hunk, Metro Shoes, FBB Fashion, Johnson Tiles, Titan Raga, Yardley, Slice, ‘Emami 7 Oils in One’ |
| Kartik Aryan | Lux Inferno, Armani Exchange Watches, Cadbury, Hummel, Magic Moments, Mufti, Park Avenue Fragrances, Envy 100 Crystal, ITC Engage |
| Tara Sutaria | ITC Engage |
| K Chandrashekhar Rao | Telangana State Road Transport Corporation |
| Jasprit Bumrah | Seagram’s Royal Stag, Estrolo |
| Jacqueline Fernandez | Delhi Dynamos FC, Queo (Bath Wear), Bella Casa, Nova Eyewear, Magic Moments, Just F (Women Active Wear), M Bazar |
| Indian Hockey Player Dharamvir Singh | Arganish |
| Ileana D’Cruz | CavinKare’s Indica |
Below is the list of Government-Led Campaigns Brand Ambassadors in India:
Government-Led Campaigns Brand Ambassadors in India | |
| Brand Ambassadors | Government-Led Campaigns |
| Sakshi Malik | Beti Bachao, Beti Padao campaign” in Haryana |
| Shah Rukh Khan | West Bengal |
| Shilpa Reddy | Confederation of Women Entrepreneurs (COWE) |
| Vidya Balan | Samajwadi Pension Yojana |
| Virat Kohli | Punjab National Bank |
| Amitabh Bachchan | City Compost Campaign |
| Swachh Bharat Abhiyan | |
| Pulse Polio | |
| Baba Ramdev | Brand Ambassador of yoga and Ayurveda in Haryana |
| Deepika Padukone | Indian Psychiatric Society |
| Dia Mirza | Swachh Saathi |
| PV Sindhu | Central Reserve Police Force (CRPF) |
| Sachin Tendulkar | Anti- liquor and antidrugcampaign of Kerala |
| Salman Khan | Arunachal Pradesh Tourism Ambassador |
| Madhuri Dixit | MAA- Mothers Absolute Affection’ |
| Amitabh Bachchan and Priyanka Chopra | Incredible India |
| Nawazuddin Siddiqui | UP farmers’ scheme Samajwadi Kisan Bima Yojna |
| Piruz Khambatta | Make In India |
Brand ambassadors in India come from various backgrounds and fields such as sports, entertainment, and politics. The primary role of a brand ambassador is to leverage their popularity and influence to promote a particular brand or product. The use of brand ambassadors has proven to be effective in enhancing brand visibility, creating brand recall, and building brand loyalty.
One of the most prominent examples of brand ambassadorship in India is that of Sachin Tendulkar, who has endorsed several brands over the years. He has been associated with brands such as Pepsi, Adidas, and BMW, among others. His endorsements have not only increased the visibility of these brands but have also contributed to the perception of these brands as trustworthy and reliable.
Another well-known brand ambassador in India is Amitabh Bachchan, who has endorsed a wide range of products over the years. His association with brands such as Cadbury, Parker Pens, and Dabur has helped these brands gain credibility and trust among consumers. The use of Amitabh Bachchan as a brand ambassador has also helped these brands tap into a wider audience and enhance their brand recall.
In recent years, there has been a shift in the type of brand ambassadors that companies are choosing to promote their products. With the rise of social media influencers, companies are increasingly turning to these individuals to endorse their products. These influencers, who have a large following on social media platforms such as Instagram and YouTube, are seen as more relatable and authentic by younger consumers. Brands such as Maybelline and Coca-Cola have successfully used social media influencers as brand ambassadors to target this demographic.
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The use of brand ambassadors in India has not been without its controversies. In 2016, the Indian government banned celebrities from endorsing products related to tobacco and alcohol, citing concerns over the negative impact such endorsements could have on public health. The move was applauded by health advocates but criticized by some in the advertising industry, who argued that it would hurt the livelihoods of celebrities who relied on such endorsements for income.
Brand ambassadors play an important role in shaping the image of a company or product in the minds of consumers in India. While traditional brand ambassadors such as sports stars and film actors continue to be popular, there has been a shift towards using social media influencers to promote products. As long as companies choose their brand ambassadors carefully and ensure that their endorsements are ethical and legal, brand ambassadorship will continue to be an effective marketing strategy in India.
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