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List of Current Brand Ambassadors in India, Corporate and Govt Led

Brand Ambassadors in India

Brand ambassadors play a crucial role in shaping the image of a company or product in the minds of consumers. They are individuals who are hired by companies to promote their brand and endorse their products or services. In India, the concept of brand ambassadors has been around for decades and has become an integral part of marketing strategies for companies across different industries.

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List of Brand Ambassadors in India: Corporate Ambassadors

Below is the list of Corporate Brand Ambassadors in India:

Corporate Brand Ambassadors in India

Brand Ambassadors Product/Brand/Campaign
Yash & Wife Radhika Pandit (Actors) Govt-Aided Mass Marriage Scheme
Virat Kohli Vize, Great Learning, Blue Star, Well Man, Himalaya, Myntra, Google Duo, Mobile Premier League, Amaze(Inverters and Batteries), Puma, Hero MotoCorp, Sun Pharma- Volini, Wrogn, MuveAcoustics, Too Yumm, Audi India, Manyavar, American Tourister Bags, Vicks India, Uber India, MRF Tyres, Remit2India, Philips India, Valvoline
Anushka Sharma Godrej Consumer Products, Skill India Campaign, Cox and Kings, Rupa and Company, Prega News, Standard Chartered Bank
Anil Kapoor Malabar Gold and Diamonds, Spotify
Ananya Pandey Fastrack Perfumes, Lakme
Amitabh Bachchan FirstCry, Kalyan Jewellers, Parker Pen, Lux InnerWear
Alia Bhatt UberEats, Nokia, Vicco, Phillips, Hero Pleasure, Coca Cola, Caprese Bag
Akshay Kumar CavinKare’s Indica, GOQii, TAFE(Tractors and Farm Equipments)Ltd., Road Safety Awareness Campaign, PagarBook, Harpic, Dollar Industries,  Kajaria, Policy Bazaar, Dabur Chyawanprash
Aditi Rao Hydari, Mithali Raj and Shakti Mohan L’Oreal Paris
Aamir Khan Phone Pe, Samsung, Datsun India, Vivo
Vikas Khanna IAAC(Indo-American Art Council), Quaker oats, Bergner India
Victoria Lopyreva FIFA World Cup 2018
Varun Dhawan Skill India Campaign, Emami Navratna Cool, Reebok, Maruti, Sky Bags
Suresh Raina Ghaziabad Municipal Corporation, Swachh Bharat Mission in Ghaziabad, Fantasy Sports Platform Fantain by Book My Show
Sunny Leone Futsal football franchise Kerala Cobras
Suniel Shetty NADA (National Anti-Doping Agency)
Diljit Dosanjh BoAt Speakers
Shilpa Shetty Kundra Bodycare International
Shawar Ali Call mama- Free Calling App from My Country Mobile
Shah Rukh Khan Hyundai, Big Basket, Kent for Security product range, V-Nourish
Sara Ali Khan Vivo ‘S’ Series
Sandeep Patil Indoor Cricket Team
Salman Khan Pepsi, BharatPe
Saina Nehwal Rasna, Edelweiss Group, FlipKart, Sahara, Indian OverSeas Bank, Iodex
Rohit Sharma Spain’s Football League La Liga, Noise, SHARP TV, Trusox India, Nissan Global Ambassador
Rishab Pant Himalaya Drug Company, JSW Steel
Ranveer Singh Manyavar, Okaya Power Group, Flite, Bingo, Llyod, Xiaomi India, Kajaria Ply, Dish TV, Siyaram Silk Mills, Big Muscle, Nerolac, Kotak Mahindra Bank, Thums Up, Make My Trip, Set Wet, Carrera FW, Jack And Jones, Nexa, Ching’s
Prithvi Shaw Navneet Education Ltd, Fanmojo
P V Sindhu Visa (Payment Technology Company)
Murali Kartik Fantasy 11
Mayank Aggarwal Fast&Up
Mandira Bedi MevoFit
Mahendra Singh Dhoni CARS24, Indian Army, Menswear Brand Indian Terrain, redBus, Sumadhura Group, Mastercard, Bharat Matrimony, Indigo Paints, NetMeds (Online Pharmacy), Gaming platform Dream11, Chocolate Snickers
Kriti Sanon Skincare Brand JOY, Magic Bricks, Fem (Dabur), Whirlpool, BATA
Kidambi Srikanth ITM Group of Institutions
Hima Das Gatorade by PepsiCo
Harbhajan Singh Brune & Bareskin
Farhan Akhtar United Breweries Limited (Kingfisher Ultra)
Disha Patani & Chef Sanjeev Kapoor Washington Apples
Dia Mirza UN Environment Goodwill Ambassador for India
Colombian Footballer Yerry Mina Hero MotoCorp
Chef Sanjeev Kapoor Leonardo Olive Oil, Tata Sampann(spices)
Arjun Kapoor Chelsea FC
Katrina Kaif Lino Perros Bags, Kalyan Jewellers, Educate Girls(Non-Profit Organization), Tropicana, PriyaGold Hunk, Metro Shoes, FBB Fashion, Johnson Tiles, Titan Raga, Yardley, Slice, ‘Emami 7 Oils in One’
Kartik Aryan Lux Inferno, Armani Exchange Watches, Cadbury, Hummel, Magic Moments, Mufti, Park Avenue Fragrances, Envy 100 Crystal, ITC Engage
Tara Sutaria ITC Engage
K Chandrashekhar Rao Telangana State Road Transport Corporation
Jasprit Bumrah Seagram’s Royal Stag, Estrolo
Jacqueline Fernandez Delhi Dynamos FC, Queo (Bath Wear), Bella Casa, Nova Eyewear, Magic Moments, Just F (Women Active Wear), M Bazar
Indian Hockey Player Dharamvir Singh Arganish
Ileana D’Cruz CavinKare’s Indica

Brand Ambassadors in India: Government-Led Campaigns

Below is the list of Government-Led Campaigns Brand Ambassadors in India:

Government-Led Campaigns Brand Ambassadors in India

Brand Ambassadors Government-Led Campaigns
Sakshi Malik Beti Bachao, Beti Padao campaign” in Haryana
Shah Rukh Khan West Bengal
Shilpa Reddy Confederation of Women Entrepreneurs (COWE)
Vidya Balan Samajwadi Pension Yojana
Virat Kohli Punjab National Bank
Amitabh Bachchan City Compost Campaign
Swachh Bharat Abhiyan
Pulse Polio
Baba Ramdev Brand Ambassador of yoga and Ayurveda in Haryana
Deepika Padukone Indian Psychiatric Society
Dia Mirza Swachh Saathi
PV Sindhu Central Reserve Police Force (CRPF)
Sachin Tendulkar Anti- liquor and antidrugcampaign of Kerala
Salman Khan Arunachal Pradesh Tourism Ambassador
Madhuri Dixit MAA- Mothers Absolute Affection’
Amitabh Bachchan and Priyanka Chopra Incredible India
Nawazuddin Siddiqui UP farmers’ scheme Samajwadi Kisan Bima Yojna
Piruz Khambatta Make In India

Brand Ambassadors in India

Brand ambassadors in India come from various backgrounds and fields such as sports, entertainment, and politics. The primary role of a brand ambassador is to leverage their popularity and influence to promote a particular brand or product. The use of brand ambassadors has proven to be effective in enhancing brand visibility, creating brand recall, and building brand loyalty.

Brand Ambassadors in India: Examples of Brand Ambassadorship in India

One of the most prominent examples of brand ambassadorship in India is that of Sachin Tendulkar, who has endorsed several brands over the years. He has been associated with brands such as Pepsi, Adidas, and BMW, among others. His endorsements have not only increased the visibility of these brands but have also contributed to the perception of these brands as trustworthy and reliable.

Another well-known brand ambassador in India is Amitabh Bachchan, who has endorsed a wide range of products over the years. His association with brands such as Cadbury, Parker Pens, and Dabur has helped these brands gain credibility and trust among consumers. The use of Amitabh Bachchan as a brand ambassador has also helped these brands tap into a wider audience and enhance their brand recall.

Brand Ambassadors in India: Shift in Type of Brand Ambassadors

In recent years, there has been a shift in the type of brand ambassadors that companies are choosing to promote their products. With the rise of social media influencers, companies are increasingly turning to these individuals to endorse their products. These influencers, who have a large following on social media platforms such as Instagram and YouTube, are seen as more relatable and authentic by younger consumers. Brands such as Maybelline and Coca-Cola have successfully used social media influencers as brand ambassadors to target this demographic.

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Brand Ambassadors in India: Controversies

The use of brand ambassadors in India has not been without its controversies. In 2016, the Indian government banned celebrities from endorsing products related to tobacco and alcohol, citing concerns over the negative impact such endorsements could have on public health. The move was applauded by health advocates but criticized by some in the advertising industry, who argued that it would hurt the livelihoods of celebrities who relied on such endorsements for income.

Brand ambassadors play an important role in shaping the image of a company or product in the minds of consumers in India. While traditional brand ambassadors such as sports stars and film actors continue to be popular, there has been a shift towards using social media influencers to promote products. As long as companies choose their brand ambassadors carefully and ensure that their endorsements are ethical and legal, brand ambassadorship will continue to be an effective marketing strategy in India.

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