Aviva India has appointed Asit Rath as chief executive officer and managing director. Rath will succeed Amit Malik who is leaving the business after 10 years. The appointment will come into effect on July 11. Currently the CEO of Prudential Myanmar Life Insurance, Rath comes with 22 years of banking and insurance experience in India and Myanmar and has strong distribution experience with ICICI Bank and ICICI Prudential Life in India.
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Aviva Life Insurance Company India Limited is a joint venture between Dabur Invest Corp and Aviva International Holdings Limited, a UK-based insurance group. Aviva International has been associated with India since 1834.
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