E-commerce giant Amazon has partnered with the Deendayal Antyodaya Yojana-National Urban Livelihoods Mission (DAY-NULM) under Ministry of Housing and Urban Affairs. The partnership aims to facilitate e-marketing of products which are made by Self Help Groups (SHGs) across the nation in urban areas. It also aims to provide access of the products made by SHGs to the wider customer base. It will also strengthen the mission of creating sustainable livelihoods in urban areas. The partnership is also having an underlying narrative of women empowerment which will be instrumental in unleashing the natural entrepreneurial capability of urban women.
The collaboration will also help in documenting and preserving the unique traditional art and crafts of different states. This kind of partnership was also done by DAY-NULM with Flipkart in the past.
About Deendayal Antyodaya Yojana-National Urban Livelihoods Mission (DAY-NULM):
DAY-NULM was launched under the Ministry of Housing and Urban Affairs to reduce poverty and vulnerability of the urban poor households. This programme enable the urban poor households to access gainful self-employment and skilled wage employment opportunities. This accessibility to self-employment results in an appreciable improvement in their livelihoods on a sustainable basis.
Important takeaways for all competitive exams:
Jayanti Prasad, a Whole-Time Member of the Insolvency and Bankruptcy Board of India (IBBI), has…
India has co-sponsored the inaugural Partners for Multilateralism, International Law, Peace and Prosperity (P4M) Summit,…
Honorable President Droupadi Murmu has made an amendment in the Inter-State Council Order of 1990,…
The Indian Air Force (IAF) is set to host the second edition of Exercise Tarang…
The 18th edition of the annual military exercise between India and Mongolia named Nomadic Elephant…
US-based global coffee chain Starbucks has signed a Memorandum of Understanding (MoU) with the Tamil…