The Election Commission of India (ECI) has roped in popular actor Ayushmann Khurrana to encourage the youth to exercise their franchise in the upcoming Lok Sabha elections. The 39-year-old actor features in the ECI’s campaign video that urges youngsters to vote in the upcoming elections.
“Every vote counts and every vote is important. Voting is a symbol of empowerment in a democratic nation like ours,” the actor added.
Santosh Ajmera, Director of Voter Education at ECI, New Delhi, praised Khurrana for supporting the ECI’s campaign, aimed at addressing urban and youth apathy in electoral participation.
“The film, while a commentary on individual behaviour whereby voting day is often considered as a holiday with hundreds of excuses offered for not to vote, gives out a beautiful message and a single reason for why one should vote,” Ajmera said.
“Ayushmann Khurana’s act is highly convincing and impactful and resonates well with his followers, mostly the younger generation. ECI has tried to utilise Ayushmann’s potential and reach to inspire and mobilize youngsters towards voting, as an important democratic exercise & duty towards the future,” he added.
The Lok Sabha polls are scheduled to be held in seven phases from April 19. The counting of votes will be taken up on June 4.
The article highlights the Election Commission of India’s initiative to rope in actor Ayushmann Khurrana to encourage the youth to actively participate in the upcoming Lok Sabha elections by exercising their right to vote. It emphasizes the importance of youth participation in the democratic process and the potential impact of Khurrana’s influence on mobilizing young voters.
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