India’s homegrown e-commerce marketplace, Flipkart has signed an MoU with One District, One Product (ODOP) scheme of the Government of Uttar Pradesh. The MoU will bring the artisans, weavers and craftsmen under the ODOP scheme into the scope of the “Flipkart Samarth” initiative. This will provide artisans, weavers and craftsmen under the ODOP scheme a momentum to expand their business online as they face social and economic challenges.
The Flipkart Samarth initiative will offer various services to artisans, weavers and craftsmen such as training, dedicated space in Flipkart’s fulfilment centres, constant seller support along with cataloguing guidance and visibility on the platform. With help of this, these under-served communities from UP will get a push to showcase their specialized products and crafts to millions of customers across the country.
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