From Local Crafts to Global Markets: How ‘RISA’ Is Leading the Shift For Tribes

Ministry of Tribal Affairs has launched the  premium brand called ‘RISA: Timeless Tribal’ which is a premium brand aimed at promoting tribal weaves, crafts, and embroidery on a global scale.on March 18, 2026 in New Delhi. This initiative aims to bring the tribal weaves, crafts and embroidery into global markets around the world. Also doing this to ensuring better income for artisans. RISA was launched by Union Minister Jual Oram and the brand focuses on preserving traditional knowledge and creating sustainable livelihoods.

RISA Timeless Tribal Brand

RISA Timeless Tribal is designed as the premium signature brand to showcase India’s rich tribal craftsmanship.

It also focuses on creating a strong identity for tribal products in both domestic and international markets.

The brand aims to bridge the gap between traditional art forms and modern consumer demand.

This initiative also combining heritage with contemporary design and also it ensures that tribal artisans gain recognition and fair value for their work.

Objectives of RISA Timeless Tribal Initiative

The RISA Timeless Tribal initiative is guided by the multiple objectives to strengthen tribal livelihood and promote cultural preservation.

• Design Intervention: Creating modern designs based on traditional techniques
• Capacity Building: Training artisans for high-value production
• Infrastructure Development: Setting up clusters and stitching units
• Premium Packaging: Eco-friendly packaging developed by NID Haryana

Role of Designers in RISA Timeless Tribal Project

The RISA Timeless Tribal project involves collaboration with leading fashion designers.

This collaboration with designers will bring to tribal crafts into mainstream fashion.

This ensures the wider visibility and market reach.

Designers like Manish Tripathi, Anju Modi and Sandeep Khosla are working closely with artisans.

Tribal Weaves and Crafts Featured in RISA Timeless Tribal

The first phase of RISA Timeless Tribal includes a curated the selection of tribal weaves, embroidery and handicrafts from across India.

• Eri Silk (Assam)
• Santal Cotton (Jharkhand)
• Changpa Pashmina (Ladakh)
• Kotpad Cotton (Odisha)
• Muga Silk (Assam)
• Dongria & Toda Embroidery
• Dokhra Art, Longpi Pottery, Brass Cutlery

Question

Q. What is the main objective of the RISA initiative?

A) Promote urban industries
B) Boost tribal crafts and livelihoods
C) Increase exports of machinery
D) Develop IT sector