JSW Cement has signed Sourav Ganguly and Sunil Chhetri as its brand ambassadors. The cement brand has also launched a new multi-media marketing campaign “Leader’s Choice” which includes both sports icons. The multi-media marketing campaign “Leader’s Choice” of JSW Cement promotes the ideology of building a solid foundation for a better tomorrow.
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Sourav Ganguly is the former Indian cricketer and captain of the Indian Cricket team. He is presently serving as the president of the Board of Control for Cricket in India (BCCI). Sunil Chhetri is the captain of the Indian national football team and Bengaluru FC.
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