Reliance’s beauty platform Tira announced the launch of globally luxury skincare and haircare brand Augustinus Bader for the Indian Market. Known for its scientifically advanced and award-winning formulas, Augustinus Bader products are now available exclusively on Tira.
Remarks
Bhakti Modi Remarks by Co-founder of TIRA
- At Tira, we aim to bring the best of global and homegrown brands to the Indian consumer.
- The introduction of Augustinus Bader in India is yet another step in our endeavor to offer luxury, high-performance skincare that resonates with India’s growing community of beauty connoisseurs.
Charles Rosier, Co-Founder and CEO of Augustinus Bader
- We are incredibly happy to introduce Augustinus Bader to India.
- Tira, with its understanding of the Indian beauty market, was a perfect choice for our foray into India.
- This exclusive partnership marks a significant milestone for us as we expand our footprint into one of the world’s most dynamic beauty markets.
Key Highlights of the Launch
- Founder’s Expertise : The Augustinus Bader brand is the brainchild of Professor Augustinus Bader, a world-renowned expert in stem cell research and regenerative medicine, whose scientific background informs the brand’s unique approach to skincare.
- Innovative Formulations : Augustinus Bader is celebrated for its groundbreaking products that incorporate patented technologies, harnessing the power of stem cells and advanced ingredients to promote skin health and regeneration.
- Luxury Meets Efficacy : The brand embodies the fusion of luxury and efficacy, offering high-quality skincare products that cater to diverse skin types and concerns while providing a luxurious experience.
- Targeting Indian Market : The launch in India reflects a growing trend of international brands recognizing the potential of the Indian luxury market, especially in the beauty and skincare sector.
- Brand Philosophy : Augustinus Bader is rooted in the philosophy of empowering skin to heal itself, emphasizing the importance of self-care and wellness through scientifically-backed skincare solutions.
- Stores : The company in the statement said Augustinus Bader collection is available exclusively on Tira – online and in select Tira stores in Mumbai, Delhi, Hyderabad and Bangalore.
- Commitment to Quality : The products are formulated with the highest standards of quality, using only the finest ingredients to ensure optimal results for users.
- Consumer Engagement : Tira aims to create a personalized shopping experience, offering consumers guidance and insights into the effective use of Augustinus Bader products.
| Summary/Static | Details |
| Why in the news? | Reliance’s beauty platform Tira announced the launch of globally luxury skincare and haircare brand Augustinus Bader for the Indian Market. |
| Brand Philosophy | – Focuses on empowering skin to heal itself with scientifically-backed skincare solutions. |
| Availability | – Available exclusively on Tira’s online platform and in select Tira stores in Mumbai, Delhi, Hyderabad, and Bangalore. |