HCL Foundation, the corporate social responsibility arm of HCL Technologies has launched an online portal, ‘My e-Haat’, to empower artisans and strengthen the value chain of the handicraft sector in the country. The platform will enable artisans and primary producers to conduct their business, by listing and showcasing their products directly to customers, thereby minimising the informal intermediaries and the long supply chains. Currently, more than 30 partners from eight states with over 600 products are listed on the portal.
Significance of the portal:
The My E-Haat initiative will be a one-of-a-kind model (A2C) where artisans will directly connect with the customer for years to come. This portal would help in bringing the talent of skilled craftsmen from across the country to the world. It will also increase their recognition, appreciation and remuneration.
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