Categories: BusinessCurrent Affairs

Hero MotoCorp Joins ONDC Network to Revolutionize Two-Wheeler Industry

In a groundbreaking move, Hero MotoCorp, India’s leading two-wheeler manufacturer, has become the first in its sector to integrate with the Open Network for Digital Commerce (ONDC). By leveraging ONDC’s platform, Hero MotoCorp aims to enhance accessibility and convenience for its customers, offering a seamless digital experience for purchasing two-wheeler parts, accessories, and merchandise.

Digital Accessibility for Customers

Hero MotoCorp’s integration with ONDC signifies a commitment to customer-centricity and digital innovation. Through this partnership, the company pioneers the automotive taxonomy within the industry, facilitating easier navigation for customers seeking vehicle parts and accessories. This initiative aligns with the government’s Digital India mission, showcasing Hero MotoCorp’s dedication to advancing digital transformation in the country.

Driving Digital Transformation

T. Koshy, MD & CEO of ONDC, emphasizes the significance of Hero MotoCorp’s participation in the network, highlighting its role in propelling digital transformation within the two-wheeler industry. The collaboration underscores ONDC’s vision of establishing a fair and efficient ecosystem for businesses to thrive, setting a precedent for other industry players to follow suit.

Enhanced Purchase Experience

Through ONDC’s buyer apps like Paytm and Mystore, customers gain access to Hero genuine parts with greater ease. This integration facilitates faster local deliveries, leveraging Hero MotoCorp’s extensive physical distribution network. Ultimately, the initiative aims to benefit over 115 million Hero customers nationwide, ushering in a new era of convenience and efficiency in two-wheeler retail.

Piyush Shukla