ICC, Google Join Hands to Promote Women’s Cricket
In a major step to elevate women’s cricket on the global stage, the International Cricket Council (ICC) has announced a strategic partnership with Google. This collaboration aims to enhance fan engagement, improve digital accessibility, and fuel the growth of women’s cricket worldwide, particularly in the lead-up to the ICC Women’s Cricket World Cup 2025 and the Women’s T20 World Cup 2026.
The ICC-Google partnership comes at a pivotal time, as interest in women’s cricket surges across both traditional and emerging markets. This alliance is set to transform the fan experience, integrating cutting-edge digital solutions into how audiences interact with the game.
Through Google’s suite of products—including Android, Google Gemini, Google Pay, and Google Pixel—the ICC plans to create a dynamic, personalized ecosystem where fans can,
This is part of a wider ICC push to make cricket more inclusive, immersive, and globally relevant, especially for new audiences.
The collaboration comes as the cricketing world prepares for two marquee women’s events,
This follows ICC’s earlier milestone of signing Unilever as its first global women’s partner, signaling a growing ecosystem of corporate support and commercial investment in the women’s game.
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