ICC, Google Join Hands to Promote Women’s Cricket

In a major step to elevate women’s cricket on the global stage, the International Cricket Council (ICC) has announced a strategic partnership with Google. This collaboration aims to enhance fan engagement, improve digital accessibility, and fuel the growth of women’s cricket worldwide, particularly in the lead-up to the ICC Women’s Cricket World Cup 2025 and the Women’s T20 World Cup 2026.

Tech Meets Sport: A Game-Changing Collaboration

The ICC-Google partnership comes at a pivotal time, as interest in women’s cricket surges across both traditional and emerging markets. This alliance is set to transform the fan experience, integrating cutting-edge digital solutions into how audiences interact with the game.

Through Google’s suite of products—including Android, Google Gemini, Google Pay, and Google Pixel—the ICC plans to create a dynamic, personalized ecosystem where fans can,

• Access live updates and match highlights
• Connect with players’ stories
• Celebrate wins and key milestones in real time
• Explore content in local languages and formats

This is part of a wider ICC push to make cricket more inclusive, immersive, and globally relevant, especially for new audiences.

A Boost for Upcoming Global Tournaments

The collaboration comes as the cricketing world prepares for two marquee women’s events,

• ICC Women’s Cricket World Cup 2025, hosted by India and Sri Lanka
• ICC Women’s T20 World Cup 2026, hosted by England and Wales
• Google’s involvement is expected to expand the visibility of these tournaments, attract younger digital-native fans, and inspire greater participation in women’s cricket globally.

This follows ICC’s earlier milestone of signing Unilever as its first global women’s partner, signaling a growing ecosystem of corporate support and commercial investment in the women’s game.