ICICI Prudential Life Insurance has announced the launch of its ‘360° Financial Protection with ICICI Prudential Life Insurance’ digital-first campaign featuring cricketer Suryakumar Yadav. According to the company, Yadav has emerged as a consistent and dependable batter in the white ball format since his international debut. The campaign’s central message is how ICICI Prudential Life Insurance offers a comprehensive suite of protection products providing all-around life cover that offers 360-degree financial protection in any critical situation.
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Since his international debut, Suryakumar Yadav has quickly risen to emerge as one of the most consistent and dependable batters in the white ball format. The multi-dimensional batter is popularly known as “Mr. 360 degree” for his wide array of shots covering every inch of the field. His 360 degree playing style and his traits of dependability and consistency have a seamless fit with the values of ICICI Prudential Life Insurance which customers depend on. The Company also provides a 360 degree financial protection against any unfortunate event, critical illnesses, and accidents.
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