“In Our LiFEtime” Campaign Launched by India at COP 27

National Museum of Natural History (NMNH), under the Ministry of Environment Forest and Climate Change and United Nations Development Programme (UNDP), jointly launched “In Our LiFEtime” campaign.

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About This Campaign:

This campaign envisions to recognize youth between the ages of 18 to 23 years to become message bearers of sustainable lifestyles.

The campaign gives a global call for ideas from youth across the world who are passionate about living environment conscious lives. The youth will be encouraged to submit their climate actions that contribute to lifestyles for the environment within their capacity, which are sustainable and scalable, and serve as good practices that can be shared globally.

What Has Been Said:

Shri Bhupender Yadav, Union Minister for Environment Forest and Climate Change said, “One of the key stakeholders are the youth of today. Developing an understanding of the LiFE among the younger generations is essential for fostering responsible consumption patterns and influencing the lifestyle choices of the generations to come to make them Pro-Planet-People.”

Shri Bhupender Yadav further said– “Across several regions in India, there are many examples where our youth have demonstrated a strong will to carry forward the centuries old traditions where their daily lifestyles have been respecting, preserving and nurturing environment.

A Future Vision:

• In Our LiFEtime campaign, is a great way to encourage youth to become the ambassadors of sustainable lifestyle practices and grow into leaders that lead the way in biodiversity conservation and natural resource management.
• The campaign will involve more youth in the conversation about climate change, adaptation and mitigation, and provide them a platform to share their concerns, issues and solutions with the leaders of the world.
• It will amplify the voices of the youth who are increasingly climate conscious and provide recognition to young climate champions.

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