Navi Technologies Ltd which sells financial products like personal loans, home loans, and general insurance etc., has appointed Mahendra Singh Dhoni as its brand ambassador. Dhoni will be the face of the company’s branding initiatives. The association with the former team India captain strengthens the brand’s trustworthiness as it works to fulfill customer goals by providing simple, affordable, and easily accessible financial services across India.
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According to Kroll’s Celebrity Brand Valuation Report 2021, among sports celebrities, Dhoni entered the top five club this year and saw a big spike in his brand value to reach $61.2 million, double his value in 2020 at $36.3 million. Dhoni, who jumped six slots to fifth spot, enjoys a huge following and has brilliantly transitioned himself out of his pure cricketing image.
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