Categories: Current AffairsNational

India Unveils ‘Ayush Nivesh Saarthi’ Portal to Promote Investment in Traditional Medicine Sector

The Government of India has launched the Ayush Nivesh Saarthi Portal, a digital platform made to attract and guide investors in the Ayush sector. This portal was developed by the Ministry of Ayush in partnership with invest India. It brings together all useful information like politics, projects and benefits for those who want to invest in India’s traditional medicine system.

What is the Ayush Nivesh Saarthi Portal?

The Ayush Nivesh Saarthi Portal is a one-stop online platform where investors can find:

Government policies and rules
Available projects to invest in
Incentives or benefits for investing
Help and support in real-time

It is made to support both Indian and international investors who want to invest in Ayurveda, Yoga, Unani, Siddha and Homeopathy.

Significance of the Portal

This portal is important because it helps in:

Making investment in the Ayush sector easy
Growing India’s traditional medicine industry
Attracting foreign direct investment (FDI)
Supporting new businesses and startups in Ayush

Ayush Sector’s Fast Growth

India’s Ayush industry is growing quickly. Between 2014 and 2020, it grew at a rate of 17% every year. This shows how more and more people in India and around the world are trusting traditional medicine and wellness products.

Global Interest in Wellness and Natural Health

Today, people across the world are moving towards natural, preventive and wellness-based healthcare. India’s Ayush system is seen as a leader in this new health trend. It includes ancient practices like Ayurveda and Yoga that focus on healing the body naturally.

Role in Medical Value Travel

The Ayush sector is also a big part of India’s Medicinal Value Travel (MVT), which means people from other countries come to India for medical treatment. India’s MVT industry is worth $13 billion and Ayush is one of the top five health services people seek.

Vision for the Future

The launch of the Ayush Nivesh Saarthi portal shows the government’s plan to make Ayush a strong part of public health and the economy. This portal will help:

Attract investors from all over the world
Support entrepreneurs in the Ayush sector
Show India’s leadership in traditional wellness and medicine

Akansha Arora

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