Indian Tea Industry Charts New Growth Path at Vanijya Bhawan Convention

On the occasion of International Tea Day on May 21, 2025, a high-level convention was organized at Vanijya Bhawan, New Delhi, by the Ministry of Commerce & Industry to deliberate on the future of the Indian Tea Industry. The event featured engaging panel discussions, an Indian Tea Appreciation Zone, and a professional tea tasting session. Minister of State for Commerce & Industry, Shri Jitin Prasada, addressed the gathering and urged the industry to focus on innovation, branding, and global expansion, reinforcing India’s identity as a leading tea exporter.

Why in News?

India commemorated International Tea Day with a convention spotlighting the future roadmap of the tea industry, showcasing its diversity, cultural richness, and economic potential. The event was significant in re-emphasizing India’s role in the global tea trade and its commitment to promoting sustainability, quality, and youth engagement.

Objectives and Highlights

• Promote Indian Tea globally through innovation and branding.
• Improve stakeholder facilities across the entire supply chain.
• Raise tea literacy among the masses.
• Explore sustainable practices and new market avenues.

Key Events & Features

Keynote Address by Jitin Prasada

• Emphasized tea’s socio-economic importance.
• Called for innovative varieties targeting youth and niche markets.
• Urged improvements in grower-to-consumer supply chains.

Special Address by Commerce Secretary Sunil Barthwal

• Highlighted tea-growing regions like Darjeeling, Assam, Kangra, and Uttarakhand.
• Advocated for promotional awareness and deeper appreciation of Indian tea diversity.

Tea Tasting Session

• Led by a renowned professional tea taster.
• Engaged the Minister and Secretary in a hands-on tasting experience.

Panel Discussions on

• Organic Teas & Sustainability
• Youth-Oriented Blends & Global Trends
• Future Roadmap for Indian Teas

India Tea Appreciation Zone

• Included producers, exporters, STGs, FPOs, and startups.
• Displayed varieties like Darjeeling, Assam, Nilgiri, Sikkim, Kangra teas.
• Showcased flavored, organic, and masala chai blends.
• Attracted high footfall and wide appreciation.

Summary/Static	Details
Why in the news?	Indian Tea Industry Charts New Growth Path at Vanijya Bhawan Convention
Event	International Tea Day Convention
Date & Venue	May 21, 2025 – Vanijya Bhawan, New Delhi
Organised By	Ministry of Commerce & Industry, Government of India
Chief Guest	Shri Jitin Prasada, MoS for Commerce & Industry
Key Focus Areas	Innovation, Export Growth, Branding, Tea Literacy
Tea Zones & Varieties Featured	Assam, Darjeeling, Nilgiri, Kangra, Sikkim, Masala Chai, Flavored Teas
Additional Features	Tea Tasting Session, Panel Discussions, Tea Appreciation Zone
Strategic Significance	Strengthens India’s tea export presence and domestic value recognition