Indian Tea Industry Charts New Growth Path at Vanijya Bhawan Convention

On the occasion of International Tea Day on May 21, 2025, a high-level convention was organized at Vanijya Bhawan, New Delhi, by the Ministry of Commerce & Industry to deliberate on the future of the Indian Tea Industry. The event featured engaging panel discussions, an Indian Tea Appreciation Zone, and a professional tea tasting session. Minister of State for Commerce & Industry, Shri Jitin Prasada, addressed the gathering and urged the industry to focus on innovation, branding, and global expansion, reinforcing India’s identity as a leading tea exporter.

Why in News?

India commemorated International Tea Day with a convention spotlighting the future roadmap of the tea industry, showcasing its diversity, cultural richness, and economic potential. The event was significant in re-emphasizing India’s role in the global tea trade and its commitment to promoting sustainability, quality, and youth engagement.

Objectives and Highlights

• Promote Indian Tea globally through innovation and branding.
• Improve stakeholder facilities across the entire supply chain.
• Raise tea literacy among the masses.
• Explore sustainable practices and new market avenues.

Key Events & Features

Keynote Address by Jitin Prasada

• Emphasized tea’s socio-economic importance.
• Called for innovative varieties targeting youth and niche markets.
• Urged improvements in grower-to-consumer supply chains.

Special Address by Commerce Secretary Sunil Barthwal

• Highlighted tea-growing regions like Darjeeling, Assam, Kangra, and Uttarakhand.
• Advocated for promotional awareness and deeper appreciation of Indian tea diversity.

Tea Tasting Session

• Led by a renowned professional tea taster.
• Engaged the Minister and Secretary in a hands-on tasting experience.

Panel Discussions on

• Organic Teas & Sustainability
• Youth-Oriented Blends & Global Trends
• Future Roadmap for Indian Teas

India Tea Appreciation Zone

• Included producers, exporters, STGs, FPOs, and startups.
• Displayed varieties like Darjeeling, Assam, Nilgiri, Sikkim, Kangra teas.
• Showcased flavored, organic, and masala chai blends.
• Attracted high footfall and wide appreciation.