Amidst the growing buzz around Artificial Intelligence (AI), the trailer and song launch event for India’s first Hindi film on this subject, “IRAH,” took place in Mumbai. The movie boasts an impressive cast, including Rohit Bose Roy, Rajesh Sharma, Karishma Kotak, and Rakshith Bhandarry in prominent roles.
Produced by Big Films Media and directed by Sam Bhattacharjee, “IRAH” is set to hit theaters nationwide on April 4th, 2024, through Iamplex Digital Theatrical Distribution. The event was graced by the presence of music composer Sameer Sen.
The trailer of “IRAH” offers a glimpse into the dark underbelly of AI technology, highlighting its potential misuse and negative repercussions. Rohit Bose Roy, who plays a pivotal character in the film, expressed his excitement for the project, as its release date coincides with his birthday on April 5th, 2024.
Roy’s character, Hari Singh, is central to the narrative. The actor shared insights into the innovative aspects of his role, revealing that much of the film relied on VFX, with numerous scenes requiring him to deliver dialogues in virtual environments. His character is also intertwined with an app named IraH, which plays a crucial role in the plot.
Director Sam Bhattacharjee elaborated on the film’s thematic depth, emphasizing the pivotal role of technology and data in contemporary society. He credited the lead actor, Rohit Bose Roy, for his commitment to the project and highlighted the extensive three-year effort invested in the film’s VFX production.
Amidst the excitement surrounding the film’s release, Roy surprised fans by announcing “IRAH 2” during the event, hinting at a continuation of the intriguing narrative explored in the original film.
With its unique take on AI and a blend of romance, drama, suspense, and music, “IRAH” promises to captivate audiences and pave the way for future explorations into this compelling subject matter.
India’s first AI-based film, “IRAH,” represents a significant milestone in the country’s film industry, exploring the complexities and implications of artificial intelligence through a captivating narrative and innovative filmmaking techniques.
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