India’s iSNR: Setting Global Standards in Sustainable Rubber

On January 21, 2025, in Kottayam, Kerala, India unveiled the Indian Sustainable Natural Rubber (iSNR) initiative, aiming to establish new global benchmarks in sustainable rubber production. The launch event was graced by George Kurian, Minister of State for Fisheries, Animal Husbandry, Dairying, and Minority Affairs, and presided over by Thiruvanchur Radhakrishnan, Member of the Legislative Assembly. Notable attendees included G. Anil Kumar, Vice Chairman of the Rubber Board, and N. Hari, Member of the Rubber Board.

Key Objectives of the iSNR Initiative

Zero-Cost Certification for Farmers: The iSNR framework offers certification at no cost to farmers and growers, ensuring that smallholders can participate without financial barriers.

Compliance with Global Regulations: By aligning with the European Union Deforestation Regulation (EUDR), the initiative ensures that Indian natural rubber meets international sustainability standards, enhancing its competitiveness in global markets.

Strategic Focus Areas

Deforestation Prevention: The iSNR framework mandates zero-deforestation commitments, supporting global biodiversity and carbon sequestration efforts.

Farmer Empowerment: Through free certification and training, the initiative equips smallholders with sustainable farming practices aimed at improving yields, reducing environmental impact, and enhancing livelihoods.

Supply Chain Traceability: The framework emphasizes transparency from farm to factory, providing global buyers with assurance of ethical and sustainable sourcing.

Technological Integration with TRST01

TRST01, selected as the official technology partner through a rigorous evaluation process, brings advanced digital solutions to the iSNR initiative. Their platform offers:

• Digital Monitoring and Reporting: Ensuring adherence to EUDR requirements and providing real-time insights into sustainable practices.

• Simplified Compliance Processes: Streamlined procedures that reduce the burden on farmers and exporters, facilitating seamless certification.

India’s Commitment to Sustainable Development

The iSNR initiative aligns with India’s dedication to the United Nations Sustainable Development Goals (SDGs) and the Paris Climate Agreement, reinforcing the nation’s role in promoting environmental sustainability and responsible agricultural practices.

Summary of the news

Key Point	Details
Why in News	India launched the Indian Sustainable Natural Rubber (iSNR) initiative on January 21, 2025, in Kottayam, Kerala, to set global sustainability standards in rubber production. Key focus: zero-deforestation, free certification for farmers, and EUDR compliance.
State	Kerala: CM – Pinarayi Vijayan; Capital – Thiruvananthapuram.
Technology Partner	TRST01, providing digital solutions for monitoring, reporting, and compliance.
Global Regulation Compliance	Aligns with European Union Deforestation Regulation (EUDR).
Launch Event Attendees	George Kurian (Minister of State), Thiruvanchur Radhakrishnan (MLA), G. Anil Kumar (Vice Chairman, Rubber Board).
Key Features of iSNR	Free certification for farmers, supply chain traceability, and training for sustainable farming.
Sustainability Goals	Supports UN SDGs and Paris Climate Agreement commitments.