Instagram encourages people to ‘Take a Break’ from social media

Instagram has announced the launch of ‘Take a Break’ in all countries, including India, to empower people to make informed decisions about the way they are spending their time. This feature will be promoted in India through a campaign, in partnership with ‘We The Young ’, called ‘Break Zaroori Hai’. ‘Take a Break’ was first launched in the US, UK, Ireland, Canada, New Zealand and Australia, and it is now available for everyone globally.

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What is ‘Take a Break’?

• Take a Break’ is a feature that will show up for people, as they have been scrolling for a certain amount of time. They will be asked to take a break from Instagram and suggest that they set reminders to take more breaks in the future.
• They will also be shown expert-backed tips to help them reflect and reset. To make sure that young people are aware of this feature, they will be shown notifications suggesting they turn these reminders on.
• The ‘Take a Break’ reminders build on Instagram’s existing time management tools including Daily Limit, which lets people know when they’ve reached the total amount of time they want to spend on Instagram each day, and offers the ability to mute notifications from Instagram.

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