Apple Inc. briefly reached a $4 trillion market valuation, becoming the third company in history—after Nvidia and Microsoft—to achieve this milestone. This surge was fuelled by stronger-than-expected global sales of the iPhone 17 and the newly launched iPhone Air, which reinvigorated investor confidence despite lingering concerns over the company’s artificial intelligence (AI) roadmap.
What Drives Apple Boom?
- Apple’s shares climbed sharply in the weeks following its September 9 product launch, which introduced the iPhone 17 series and the ultra-slim iPhone Air.
- Sales data revealed that iPhone 17 demand outperformed previous models by 14% in the U.S. and China, according to research firm Counterpoint.
- The success of these models helped offset earlier concerns about tariff impacts and Chinese competition.
- These smartphones found eager buyers from Beijing to Moscow, with the iPhone Air’s sleek design drawing comparisons to top-tier competitors from Samsung.
- In a notable shift, Apple absorbed higher costs from U.S. tariffs on Asian-made goods—particularly from China and India, where most iPhones are manufactured.
AI Strategy Still a Weak Link
- Despite the stock’s performance, analysts warn that Apple’s cautious AI strategy could slow its momentum in the long term.
- While rivals like Microsoft and Google have aggressively rolled out AI platforms, Apple’s Apple Intelligence suite and ChatGPT integrations have been delayed.
- Additionally, the company has reportedly lost several senior AI executives to Meta, raising concerns over internal alignment on future innovation.
- Although Apple has explored partnerships with OpenAI, Anthropic, and Alphabet’s Gemini AI, it has yet to define a clear AI roadmap.
Key Takeaways (Static Facts)
- Stock peak: $269.89
- Market value reached: $4.005 trillion (briefly)
- Other $4 trillion companies: Nvidia, Microsoft
- Latest product launches: iPhone 17, iPhone Air (September 9, 2025)
- iPhone 17 sales: 14% higher than iPhone 16 in U.S. and China