Categories: Ranks & Reports

Kantar BrandZ India: TCS now India’s most valuable brand

Kantar’s BrandZ report said: IT services firm Tata Consultancy Services became India’s most valuable brand in 2022, according to a report by market data and analytics firm Kantar, displacing long-time topper HDFC Bank. TCS, with a brand value of $45.5 billion in 2022, is followed by HDFC Bank at $32.7 billion. HDFC Bank has held the No.1 position since the ranking was unveiled in 2014.

Bank Maha Pack includes Live Batches, Test Series, Video Lectures & eBooks

Key points:

After bouncing back from the pandemic shock, India’s top 75 brands now are worth a combined $393 billion, or 11% of India’s national GDP, Kantar said. These brands have reported a compounded annual growth rate (CAGR) of 35% in their brand value since 2020.
Technology providers and B2B brands aced the rankings this year, contributing over a third of total brand value. Purpose and sustainability are major drivers of value growth for brand success.

Kantar BrandZ Top 10 Most Valuable Indian Brands 2022

Rank	Brand	Category	Brand Value 2022 (USD mil)
1	Tata Consultancy Services	Business Solutions & Technology Providers	45,519
2	HDFC Bank	Banks	32,747
3	Infosys	Business Solutions & Technology Providers	29,223
4	Airtel	Telecom Providers	17,448
5	Asian Paints	Paints	15,350
6	State Bank of India	Banks	13,631
7	LIC	Insurance	12,387
8	Kotak Mahindra Bank	Banks	11,905
9	ICICI Bank	Banks	11,006
10	Jio	Telecom Providers	10,707

About the Kantar report:

Kantar’s annual global and local brand valuation rankings are based on company financial data, coupled with brand equity research. Kantar’s research ranks brands on their ability to meet one of the following criteria, including whether the corporate parent is listed on a stock exchange in India, the brand originated in India and its corporate parent is listed on a recognized stock exchange, and the brand is privately owned, but financial statements are publicly available. Indian unicorn brands must have their most recent valuation publicly available. Kantar BrandZ identified brand function, convenience, experience and exposure as key metrics for driving brand growth.

Find More Ranks and Reports Here

Sumit Arora

As a team lead and current affairs writer at Adda247, my role involves researching and creating informative and engaging content aimed at helping candidates prepare for national and state-level competitive government exams. I specialize in delivering insightful articles that keep aspirants updated on the latest current affairs trends and developments. My primary focus is on educational excellence, ensuring that our readers are well-prepared and informed to face their exams with confidence. Through meticulously crafted content, I aim to guide and support candidates in their journey toward success.