Kantar’s BrandZ report said: IT services firm Tata Consultancy Services became India’s most valuable brand in 2022, according to a report by market data and analytics firm Kantar, displacing long-time topper HDFC Bank. TCS, with a brand value of $45.5 billion in 2022, is followed by HDFC Bank at $32.7 billion. HDFC Bank has held the No.1 position since the ranking was unveiled in 2014.
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Rank | Brand | Category | Brand Value 2022 (USD mil) |
---|---|---|---|
1 | Tata Consultancy Services | Business Solutions & Technology Providers | 45,519 |
2 | HDFC Bank | Banks | 32,747 |
3 | Infosys | Business Solutions & Technology Providers | 29,223 |
4 | Airtel | Telecom Providers | 17,448 |
5 | Asian Paints | Paints | 15,350 |
6 | State Bank of India | Banks | 13,631 |
7 | LIC | Insurance | 12,387 |
8 | Kotak Mahindra Bank | Banks | 11,905 |
9 | ICICI Bank | Banks | 11,006 |
10 | Jio | Telecom Providers | 10,707 |
Kantar’s annual global and local brand valuation rankings are based on company financial data, coupled with brand equity research. Kantar’s research ranks brands on their ability to meet one of the following criteria, including whether the corporate parent is listed on a stock exchange in India, the brand originated in India and its corporate parent is listed on a recognized stock exchange, and the brand is privately owned, but financial statements are publicly available. Indian unicorn brands must have their most recent valuation publicly available. Kantar BrandZ identified brand function, convenience, experience and exposure as key metrics for driving brand growth.
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