According to Kantar’s BrandZ India 2021 report, Amazon, Tata Tea and Asian Paints emerged as the most purposeful brands in India across technology, FMCG, and non-FMCG categories respectively. In technology ranking Amazonleads the index followed by Zomato, YouTube, and Google, and Swiggy jointly in 4th place.
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While Asian Paints topped the non-FMCG rankings, Samsung and Jio ranked jointly in the 2nd position, followed by MRF. The FMCG category rankings saw Tata Tea topping the chart, Surf Excel in 2nd position.
India’s Top 5 Most Purposeful Brands:
| Rank | Most Purposeful Technology Brands | Most Purposeful FMCG Brands | Most Purposeful Non-FMCG Brands |
| 1 | Amazon | Tata Tea | Asian Paints |
| 2 | Zomato | Surf Excel(Detergent brand) | Samsung & Jio |
| 3 | YouTube | Taj Mahal (tea brand) | MRF |
| 4 | Google & Swiggy | Parachute & Maggi | Tata Housing |
| 5 | Flipkart | Britannia | Airtel |
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