Kerala’s Responsible Tourism Mission Earns Global Recognition from UNWTO

Kerala‘s pioneering Responsible Tourism (RT) Mission has achieved global acclaim by securing a spot on the prestigious list of Case Studies curated by the United Nations World Tourism Organisation (UNWTO). This recognition not only reflects the mission’s commitment to eco-friendly tourism but also serves as an inspiration for further advancements in promoting sustainable travel.

Kerala’s Responsible Tourism Mission’s global recognition by UNWTO stands as a testament to its impactful initiatives and dedication to sustainable tourism practices. The acknowledgment by UNWTO not only places Kerala on the international stage but also reinforces the importance of responsible tourism in the global travel landscape. As the mission continues to champion eco-friendly and community-centric tourism, its achievements serve as an inspiration for other regions to adopt similar practices for a more sustainable and responsible tourism industry.

Global Recognition by UNWTO

The inclusion of Kerala’s RT Mission in the UNWTO’s global list of Case Studies is a noteworthy achievement, positioning it alongside Maharashtra’s Tadoba-Andhari Tiger Reserve project as the only Indian representatives on this esteemed list. These two case studies from India stand among seven G20 countries recognized by UNWTO, which include Mexico, Germany, Mauritius, Turkey, Italy, Brazil, and Canada.

Key Points of UNWTO Recognition:

  • Promotion of Sustainable Development Goals (SDGs): UNWTO has acknowledged Kerala’s RT Mission for its role in promoting the travel industry within the state while adhering to the Sustainable Development Goals (SDGs) set by the United Nations. This recognition underscores the mission’s alignment with global sustainability objectives.
  • Utilization of Local Resources: Kerala’s efforts to utilize local resources and products to boost its tourism industry have been specifically commended. The mission’s focus on incorporating indigenous elements contributes to the sustainable growth of the tourism sector.

About Kerala’s Responsible Tourism Mission:

  • Inception and Launch: The Kerala RT Mission was officially launched on October 20, 2017, by Pinarayi Vijayan, the Chief Minister of Kerala.
  • Nodal Agency for Responsible Tourism: Designated as the nodal agency by the Government of Kerala, the RT Mission is entrusted with disseminating and implementing the principles and initiatives of Responsible Tourism throughout the state.
  • State Nodal Agency for Rural Tourism Development: Additionally, the mission serves as the State Nodal Agency as designated by the Ministry of Tourism, Government of India, for the implementation of its Rural Tourism Development Project. This dual role highlights the mission’s comprehensive involvement in shaping tourism practices across different domains.

Important takeaways for all competitive exams: 

  • United Nations World Tourism Organisation (UNWTO) Secretary-General: Zurab Pololikashvili;
  • United Nations World Tourism Organisation (UNWTO) Headquarters: Madrid, Spain;
  • United Nations World Tourism Organisation (UNWTO)  Establishment: 1975.

Sumit Arora

Recent Posts

Australia Appoints First Anti-Slavery Commissioner to Combat Modern Slavery

In a landmark move, Australia has appointed its first Anti-Slavery Commissioner, Chris Evans, who will…

29 mins ago

Trump Picks Elise Stefanik as U.N. Ambassador

President-elect Donald Trump has chosen Republican Rep. Elise Stefanik to serve as U.S. Ambassador to…

53 mins ago

Indian Navy Conducts Largest Coastal Defence Exercise, ‘Sea Vigil-24’

The Indian Navy will conduct the fourth edition of its nationwide coastal defence exercise, Sea…

1 hour ago

India International Trade Fair 2024 Returns to Pragati Maidan

The 43rd India International Trade Fair (IITF) is back at Pragati Maidan, Delhi, from November…

1 hour ago

GK Quiz on Pandit Jawaharlal Nehru, Questions and Answers

Jawaharlal Nehru was India's first Prime Minister and an important leader in the country's fight…

1 hour ago

RBI’s New Framework for Converting FPI Holdings to FDI

The Reserve Bank of India (RBI) has introduced a new framework that allows Foreign Portfolio…

2 hours ago