Kotak811 Surges to 3rd Spot in Global App Downloads

In a significant leap for Indian digital banking, Kotak Mahindra Bank’s Kotak811 app has ranked third globally in banking app downloads during the first half of 2025. According to app analytics platform Sensor Tower, Kotak811 logged over 16 million downloads, overtaking the SBI Yono app, which secured the fourth position with 14 million downloads.

This marks a 250% year-on-year surge for Kotak811 — the fastest growth rate among all banking apps globally in H1 2025. The top two spots were claimed by neobanks NuBank (Brazil) and Revolut (UK).

Kotak811’s Success Amid Regulatory Challenges

• Remarkably, this rapid growth came despite the Reserve Bank of India’s restrictions on Kotak Mahindra Bank, which barred new digital customer onboarding until February 12, 2025. The restriction affected both its digital account openings and credit card services.
• Still, Kotak811 thrived, driven by its fully digital model and customer-centric offerings.

What Makes Kotak811 Unique?

A Digital-First, Full-Service Banking Model

• Launched in 2017, Kotak811 provides zero-balance savings accounts with optional paid add-ons like debit cards and cheque books. This low-cost model is likened to budget airlines — offering essential services efficiently while keeping overheads low.
• It now boasts over 2.6 crore fully KYC-compliant account holders, giving them access to services usually limited to physical branches.

Financial Marketplace Approach

The Kotak811 app serves as a comprehensive digital financial platform, offering,

• Savings and deposits
• UPI and IMPS transfers
• Mutual funds and insurance
• Credit card access and management

Unlike fintech payment apps such as PhonePe and Google Pay, Kotak811 operates as a regulated bank, offering bank-manufactured products with full compliance.

Comparing Kotak811 and SBI Yono

• Though Kotak811 outperformed Yono in downloads, SBI’s Yono still holds a dominant position in user base due to SBI’s vast 50 crore customer base, compared to Kotak’s 5 crore.
• Yono also offers a lighter app version — Yono Lite — designed for basic smartphones, whereas Kotak811 is part of a separate digital-only experience.
• Despite Yono’s scale, Kotak811’s growth underscores a major shift in user behavior, with customers increasingly preferring mobile-first, feature-rich banking platforms.

Growing Appeal Among Affluent Segments

Initially aimed at entry-level digital users, Kotak811 has now expanded into premium segments with offerings like,

• 811 Super for the mass affluent
• Solitaire and Kotak Private for high-net-worth individuals

The aspirational pull of the 811 ecosystem, adding that years of investment in digitisation have enabled this scalability — something not easily replicated by competitors.

Key Takeaways

• Kotak811 ranked 3rd globally in banking app downloads in H1 2025
• Logged 16 million downloads, a 250% YoY growth
• Surpassed SBI Yono, which ranked 4th with 14 million downloads
• Growth came despite RBI restrictions on digital onboarding