HDFC Mutual Fund has launched a women-led financial empowerment initiative ‘LaxmiForLaxmi’ which will connect women investors to a woman financial expert near them through a unique missed call service. The female financial expert will guide and address the queries of the woman investor. Through this initiative, HDFC Mutual Fund aims to support women investors in their journey to become financially independent while making mutual fund investments accessible to them.
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About the initiative:
The initiative is based on the fact that it is easier for a person to understand a concept when it is taught by someone who comprehends them and is like-minded. This is a financial empowerment campaign for women through which the fund house aims to support women investors in becoming financially independent while making mutual fund investments more accessible to them.
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