The Arabian Travel Market (ATM) 2023, one of the most prominent global events for the travel and tourism industry, kicked off in Dubai, UAE, on May 1, 2023, with a substantial presence from India. The Ministry of Tourism, Govt of India, is participating in the event to promote inbound travel to India from the Middle East and North Africa (MENA) region.
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India has one of the largest pavilions at the event, with over 100 participants, including state tourism boards, hotels, and tour operators showcasing the diverse cultural and tourism offerings of the country. The focus of this year’s event is on reducing carbon emissions in the travel industry, and the Indian pavilion is showcasing the eco-friendly initiatives of the country, which includes sustainable tourism practices and responsible wildlife tourism.
According to data from the Reserve Bank of India (RBI), in the first nine months of 2022, Indian nationals spent $10 billion on overseas travel, which is a significant increase of almost 43% from the pre-Covid figures. Indian business consultants have projected that the annual number of outbound journeys will surpass 27 million, with a total value of more than $42 billion by 2024.
The Ministry of Tourism has launched the Visit India Year 2023 campaign to promote India’s diverse tourism offerings and the country’s commitment to sustainable tourism practices. The aim is to establish collaborations with industry players and enhance relations with the tourism industry in the Middle East and North Africa, including travel agents, tour operators, airlines, and media representatives.
The Indian delegation at the Arabian Travel Market (ATM) 2023 will engage in a variety of networking events, B2B meetings, and media interactions to advertise India as a tourism destination. The Visit India Year 2023 campaign will showcase the rich cultural heritage, natural beauty, and culinary delights of India. The campaign will also emphasize India’s commitment to sustainable tourism practices, including eco-friendly initiatives and responsible wildlife tourism.
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