Ministry of Housing & Urban Affairs has launched ‘SonChiraiya’, a brand and logo for marketing of the urban Self-Help Group (SHG) products. To make urban SHG products popular, the ministry has signed MoUs with e-Commerce Portals like Amazon and Flipkart, with an underlying narrative of women empowerment. Due to this partnership, more than 2,000 products of nearly 5,000 SHG members have been onboarded on the e-commerce portals.
Buy Prime Test Series for all Banking, SSC, Insurance & other exams
Significance of SonChiraiya:
This initiative is a significant step of increasing visibility and global access for the products made by urban SHG women. Under the initiative, a variety of professionally packaged and hand-crafted ethnic products will reach the doorsteps of customers worldwide.
National News Tushar Mehta Reappointed as Solicitor General of India The Government of India has…
After reports of Meta’s major investment in CRED and Kunal Shah’s leadership move connected with…
Chennai Petroleum Corporation Limited (CPCL) which is India's one of the leading oil refining companies…
The newly launched Aadhaar App has crossed the 31 million downloads within just five months…
As Lionel Messi become the FIFA World Cup top scorer in the history of the…
The FIFA World Cup 2026 has added another historic moment to football’s biggest stage as…