MoHUA launches brand and logo for urban SHG products ‘SonChiraiya’

Sumit Arora Last updated on August 16th, 2021 11:04 am Leave a comment

Ministry of Housing & Urban Affairs has launched ‘SonChiraiya’, a brand and logo for marketing of the urban Self-Help Group (SHG) products. To make urban SHG products popular, the ministry has signed MoUs with e-Commerce Portals like Amazon and Flipkart, with an underlying narrative of women empowerment. Due to this partnership, more than 2,000 products of nearly 5,000 SHG members have been onboarded on the e-commerce portals.

Buy Prime Test Series for all Banking, SSC, Insurance & other exams

Significance of SonChiraiya:

This initiative is a significant step of increasing visibility and global access for the products made by urban SHG women. Under the initiative, a variety of professionally packaged and hand-crafted ethnic products will reach the doorsteps of customers worldwide.

Find More National News Here

About the Author

Sumit Arora

Author

As a team lead and current affairs writer at Adda247, I am responsible for researching and producing engaging, informative content designed to assist candidates in preparing for national and state-level competitive government exams. I specialize in crafting insightful articles that keep aspirants updated on the latest trends and developments in current affairs. With a strong emphasis on educational excellence, my goal is to equip readers with the knowledge and confidence needed to excel in their exams. Through well-researched and thoughtfully written content, I strive to guide and support candidates on their journey to success.