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MoHUA launches brand and logo for urban SHG products ‘SonChiraiya’

Sumit Arora Published On August 16th, 2021 Leave a comment

Ministry of Housing & Urban Affairs has launched ‘SonChiraiya’, a brand and logo for marketing of the urban Self-Help Group (SHG) products. To make urban SHG products popular, the ministry has signed MoUs with e-Commerce Portals like Amazon and Flipkart, with an underlying narrative of women empowerment. Due to this partnership, more than 2,000 products of nearly 5,000 SHG members have been onboarded on the e-commerce portals.

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Significance of SonChiraiya:

This initiative is a significant step of increasing visibility and global access for the products made by urban SHG women. Under the initiative, a variety of professionally packaged and hand-crafted ethnic products will reach the doorsteps of customers worldwide.

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About the Author

Sumit Arora

Author

As a team lead and current affairs writer at Adda247, my role involves researching and creating informative and engaging content aimed at helping candidates prepare for national and state-level competitive government exams. I specialize in delivering insightful articles that keep aspirants updated on the latest current affairs trends and developments. My primary focus is on educational excellence, ensuring that our readers are well-prepared and informed to face their exams with confidence. Through meticulously crafted content, I aim to guide and support candidates in their journey toward success.