In a symbolic and strategic move, the Maharashtra Agriculture Department has unveiled a new logo and slogan, redefining its identity after nearly four decades. The event, held in Mumbai, was led by Chief Minister Devendra Fadnavis, marking a renewed commitment to modern and sustainable agriculture practices.
What’s New: The Logo and the Slogan
The new logo and slogan come after 38 years of the department functioning with the same emblem.
New Slogan
- New Slogan: “Sashwat Sheti, Samruddha Shetkari”
- (Translation: “Sustainable Farming, Prosperous Farmer”)
- This slogan was selected through a state-wide public competition that received over 1,700 entries, showcasing public engagement in shaping the state’s agricultural future.
New Logo
While the exact design elements weren’t detailed, the logo is said to represent,
- Innovation in agriculture
- Farmer empowerment
- Sustainability and prosperity
Leaders Speak: Commitment to Farmers
At the unveiling ceremony, key leaders underscored the importance of this visual rebranding,
- CM Devendra Fadnavis emphasized that the new identity reflects the government’s dedication to technology-driven, sustainable farming models.
- Deputy CM Eknath Shinde praised the initiative as a farmer-centric step aligned with modern agricultural trends.
- Deputy CM Ajit Pawar highlighted the importance of combining traditional farming wisdom with modern tools.
- Agriculture Minister Dattatray Bharne acknowledged the role of the public in shaping the slogan, calling it a “people-powered campaign.”
Why It Matters: Symbolism Meets Strategy
The new logo and slogan are more than just design upgrades—they represent a policy and mindset shift in the agriculture sector. This is particularly significant in Maharashtra, a state with,
- A large agrarian population
- Ongoing challenges around drought, crop failure, and farmer distress
- Major focus areas in irrigation, market access, organic farming, and tech adoption
By launching a new brand identity, the government aims to,
- Rebrand agriculture as a tech-savvy and future-ready sector
- Inspire confidence among farmers
- Connect with the younger generation of agri-entrepreneurs
Static Facts
- Event: Launch of new logo and slogan by Maharashtra Agriculture Department
- Date: November 2025
- Slogan: “Sashwat Sheti, Samruddha Shetkari”
- Meaning: “Sustainable Farming, Prosperous Farmer”
- Selected through: Open state-wide competition (1,700+ entries)
- Launched by: CM Devendra Fadnavis
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