Paytm First Games (PFG), a subsidiary of digital financial service platform Paytm, has roped in Cricket legend Sachin Tendulkar as its brand ambassador. Tendulkar would promote the gaming platform PFG and all its fantasy sports such as cricket, kabaddi, football, and basketball. Paytm is the official umpire partner for IPL till 2022 and has been the title sponsor for Indian cricket.
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