Pine Labs-owned Setu Launches UPISetu in Partnership with Axis Bank

Setu, a Pine Labs-owned API infrastructure provider, has launched UPISetu in collaboration with Axis Bank. This new platform focuses on Unified Payments Interface (UPI) solutions, catering to businesses and developers with a variety of UPI products and advanced functionalities.

Platform Features

UPISetu supports an extensive range of UPI services, including:

Basic QR Code Payments: Simple, direct payment option.

UPI Autopay: Automated recurring payments.

EMI Payments: Installment-based transactions.

Third-Party Validation (TPV): Enhanced verification services.

Additional features include brand and bank offers, advanced dispute resolution, instant cashbacks, and refunds, all accessible via APIs.

Market Impact

The launch aligns with the growing UPI adoption in India, where the interface has recently surpassed 500 million transactions daily. UPISetu aims to leverage UPI’s expanding role in digital payments, enhancing transaction success rates and providing a unified platform for businesses.

Statements from Key Figures

B Amrish Rau, CEO of Pine Labs: Emphasized the platform’s potential to drive UPI’s evolution and address the growing demand for integrated payment solutions.

Sanjeev Moghe, President & Head – Cards & Payments, Axis Bank: Highlighted Axis Bank’s commitment to digital payments and the role of UPISetu in supporting merchant digitization.

About Setu and Pine Labs

Setu: Founded in 2018, Setu provides API solutions for various financial services. Acquired by Pine Labs in 2022, Setu is licensed by the RBI as an account aggregator.

Pine Labs: Operates across India, the Middle East, and Southeast Asia, focusing on merchant commerce and digital payments through platforms like Plural and Qwikcilver.