Promotion of GI-Tagged Indian Textiles: Safeguarding Heritage and Empowering Artisans

The Ministry of Textiles, Government of India actively promotes the registration of handloom and handicraft products under the Geographical Indications of Goods (Registration & Protection) Act, 1999. This initiative ensures that these traditional products are safeguarded against misuse, counterfeit production, and unauthorized marketing.

Government Support for GI Registration

Under schemes such as the Handloom Marketing Assistance (HMA) and National Handloom Development Programme (NHDP), the government provides significant financial assistance to facilitate GI registration. Key provisions include,

₹1.50 lakh for registering designs or products under the GI Act. ₹1.50 lakh for training personnel of implementing agencies (IA) and effective GI enforcement. Financial aid for organizing seminars, workshops, and awareness programs to educate artisans about GI rights and benefits. So far, 106 handloom products, 6 product logos, and 227 handicraft products have received GI registration in India.

Promoting GI Products in Domestic and Global Markets

The promotion of GI-tagged products extends beyond registration. The Office of the Development Commissioner (Handloom) and the Office of the Development Commissioner (Handicrafts) actively market these products through,

Exhibitions across India. Participation in craft melas and Dilli Haat events. Hosting seminars like “GI & Beyond: Virasat se Vikas Tak”, which highlight the cultural and historical significance of GI products to domestic and international audiences. These events not only showcase authenticity but also connect artisans directly with buyers, enhancing both income and visibility.

Special Initiatives for Silk Sector

To strengthen the silk industry, the Central Silk Board implements the “Silk Samagra-2” scheme. This program supports states in boosting silk production and promoting GI-tagged silk products. This ensures that unique silks like Banarasi, Kanchipuram, and Muga silk receive the recognition and protection they deserve.

Legal Protection and Enforcement

The GI Act provides exclusive rights to registered users, allowing them to take legal action against unauthorized manufacturing and marketing of GI products. State Handloom & Textiles Departments have been advised to step up enforcement by: Protecting GI handloom products from counterfeiting. Providing ₹1.50 lakh (or actual cost) for legal cases, enforcement measures, and documentation. Supporting artisans in attaining standardization and contesting legal disputes.

Preserving Heritage, Empowering Artisans

The promotion of GI-tagged handloom and handicraft products is more than just an economic initiative—it is a cultural mission. By safeguarding these products, India not only protects centuries-old weaving and crafting traditions but also ensures that artisans receive fair recognition and livelihood opportunities.

With financial aid, legal protection, and active promotion, GI-tagged Indian textiles are set to shine brighter in domestic and global markets, contributing to both heritage preservation and artisan empowerment.