Children’s footwear brand Plaeto has announced the appointment of celebrated Indian cricketer Rahul Dravid as its brand ambassador and mentor. Plaeto is India’s first D2C foot-health focused footwear brand designed specifically for Indian children. Plaeto was founded in March 2020 by Ravi Kallayil, Sara Kilgore and Pavan Kareti.
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The brand has announced the partnership along with a campaign featuring Dravid. The campaign has been developed by Bangalore-based People Design and Communication, in partnership with team Plaeto. The video campaign will be promoted across the brand’s social media channels and will go live on 14 November.
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