Children’s footwear brand Plaeto has announced the appointment of celebrated Indian cricketer Rahul Dravid as its brand ambassador and mentor. Plaeto is India’s first D2C foot-health focused footwear brand designed specifically for Indian children. Plaeto was founded in March 2020 by Ravi Kallayil, Sara Kilgore and Pavan Kareti.
The brand has announced the partnership along with a campaign featuring Dravid. The campaign has been developed by Bangalore-based People Design and Communication, in partnership with team Plaeto. The video campaign will be promoted across the brand’s social media channels and will go live on 14 November.