The Reserve Bank of India will evaluate the impact of multi-media public awareness campaign ‘RBI Kehta Hai’, which was launched in 14 languages to educate the public about safe banking and financial practices. As part of the campaign, messages have been launched on basic savings bank deposit accounts, customer liability in unauthorised electronic banking transactions, safe digital banking practices, banking facilities for senior citizens, banking ombudsman scheme, and cybersecurity, among others.
About ‘RBI Kehta Hai’ campaign:
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