RBL Bank and ICICI Prudential have joined hands under a bancassurance partnership. 398 RBL Bank branches across 28 states will distribute ICICI Prudential Life’s protection and savings products. The protection products of ICICI Prudential Life will help the bank’s customers to develop a strong financial plan and its long-term savings products will help the customers of the bank to achieve their financial goals.
About the Partnership:
What is Bancassurance?
Bancassurance means selling insurance products through banks. It is an arrangement between a bank and an insurance company, wherein the bank sells the tied insurance company’s insurance products to its clients.
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