RBL Bank and Google announced a strategic collaboration to fuel the Bank’s customer experience strategy. Through this, the bank will expand its value proposition to serve its rapidly growing customer base through the digital platform, Abacus 2.0. It will enable better customer data management, and analytics, enabling effective cross-selling within the Bank’s large customer base. RBL Bank currently has over 4 million urban retail asset and liability customers.
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This collaboration will enable better customer data management, and analytics, enabling effective cross-selling within the Bank’s large customer base and subsequently reducing the cost of customer acquisition, significantly. Through Abacus 2.0, the Bank aims to provide a superior and holistic one-stop solution to its existing and new customers, to seamlessly deliver its different product offerings across channels.
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